Buzz, Viral or Word of Mouth Marketing: What’s the difference?

Dave Balter, founder of BzzAgent, does a great job in defining the differences in Buzz, Viral and Word of Mouth Marketing in this edition of ChangeThis. Here are excerpts with Dave’s great definitions: What is Word of Mouth Marketing? Word of Mouth Marketing (WOMM) is the most powerful medium on the planet. It’s the actual sharing of an opinion about a product or service between two or more consumers. It’s what happens when people become