With all of the sites and tools available to us via the web, why don’t we all simply find the lowest price on every product? There are many consumers or businesses that do just that, but the majority of people don’t. I’ve shared online that a few years ago that I changed from driving Fords to a Cadillac. A Ford dealership annoyed me when they charged me a tiny fee to fix a recall issue.
Visual identify is more important than a lot of people believe. A logo doesn’t simply represent a brand, it often has multiple meanings and can even trace the history of a company. Many companies are resistant to changing a logo. They may have either spent a lot of money branding, or they’re concerned about the cost and effort required when rebranding. I’m a firm believer in making improvements to your logo to keep it both
One of the luxuries I do enjoy in life is a beautiful car. I don’t go on expensive vacations, I live in a blue-collar neighborhood, and I don’t have expensive hobbies… so my car is my treat to myself. I drive a ton of miles every year and enjoy driving to any destination within a couple days drive. My car has 3 HD screens built in – one touch screen in the console and one
After driving my car a decade, I made the decision to go big or go home. Influenced by my Grandfather’s love of his Cadillac and remembering the weekend rides where he took us out… I bought my first Cadillac earlier in the year. The dealership I purchased from is amazing… down to Earth folks from the receptionist, to the salesperson, to the service people. Every time I make an appointment for an oil change (off
This week I got to spend time with the team at Sproutbox, an amazing technology incubator in Bloomington, Indiana. Sproutbox was founded by some elite developers who decided what they loved and what they were good at was taking an idea and bringing it to market as a solution. They do just that for equity in the projects they decide to take to market. I attended today as a finalist for their next Sprout… the