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- Content Marketing
Infographics: 6 Types of Content Your Business Should Be Producing To Reach All Prospects and Customers
Customers today have diverse preferences regarding the medium they use to seek information. Depending on their situation, different content types are appropriate. As a savvy marketer, understanding these preferences and leveraging the right content types is essential for engaging, converting, and retaining your target audience. Recent research from Skyword reveals that the average brand has diversified its approach to content…
- Martech Zone Apps
Cost Per Action Calculator: Why Is CPA Important? How Is It Calculated?
Cost Per Action Calculator Campaign Results Direct Campaign Expenses * $ Expenses specifically for campaign. Total Actions * Number of actions (sale, lead, download, conversions) generated by the campaign. Traditional CPA $ This is the traditional Cost Per Action (Campaign Expenses / Total Actions). Platform Expenses Annual Platform Expenses * $ Annual platform licensing and support. Annual Campaigns Sent *…
- Martech Zone Apps
Calculator: How To Accurately Calculate Your Marketing Campaign Return on Investment (ROI)
Campaign ROI Calculator Campaign Results Direct Campaign Expenses * $ Expenses specifically for campaign. Direct Campaign Revenue * $ Attributable revenue generated by campaign. Indirect Campaign Revenue * $ Additional annual revenue, if any. Platform Expenses Annual Platform Expenses * $ Annual platform licensing and support. Annual Campaigns Sent * Campaigns sent on platform annually. Salary Expenses Annual Salaries *…
- Analytics & Testing
Infographic: Your Checklist For Conversion Rate Optimization (With CRO Calculator)
Want to calculate your conversion rate and see the impact of doubling it? Here’s a simple calculator: Conversion Rate Optimization Calculator Conversion Rate Optimization Calculator Fill in all of your details. When you submit the form, your conversion rate will be displayed. How Many Visitors Did Your Campaign Acquire? * How Many Customers Did Your Campaign Acquire? * What Was…
- CRM and Data Platforms
Calculator: Calculate Your Survey’s Minimum Sample Size
Survey Minimum Sample Size Calculator Survey Minimum Sample Size Calculator Fill in all of your settings. When you submit the form, your minimum sample size will be displayed. What Is The Total Population Size? * What Confidence Level Are You Seeking? * 80%85%90%95% (Industry Standard)99% What Margin of Error Do You Wish To Have? * % Send These Results To…
- Analytics & Testing
Outgrow: Increase Your Content Marketing ROI with Interactive Content
On a recent podcast with Marcus Sheridan, he spoke about the tactics that businesses are missing the mark on when they’re developing their digital marketing efforts. You can listen to the entire episode here: One key that he spoke to as consumers and businesses continue to self-direct their customer journeys is interactive content. Marcus mentioned three types of interactive content…
- Ecommerce and Retail
Calculator: Predict How Your Online Reviews Will Impact Sales
This calculator provides a predicted increase or decrease in sales based on the number of positive reviews, negative reviews, and resolved reviews that your company has online. How Online Reviews Will Impact Your Sales How Online Reviews Will Impact Your Sales Fill in all of your settings. When you submit the form, your predicted change in sales will be displayed.…
- Mobile and Tablet Marketing
What Technology Has Been Eliminated with Smartphones?
We’re coming up on the 10th birthday of the iPhone, launched June 29th, 2007. Like any convincing psychopath, smartphones are able to put on a likable front. They are friendly, helpful and seem like they wouldn’t hurt a fly. All the while they are sadistic killers who smother alarm clocks in their sleep and make sure your GPS system is…
