California Consumer Privacy Act

Martech Zone articles tagged california consumer privacy act:

  • Marketing ToolsTermshub: Legal Compliance Platform for Sites and Online Stores

    Termshub: Ensure Your Site or Online Store Is Compliant Without Spending A Fortune On Legal Fees

    As with any business, we have some great attorneys that we can contact regarding legal advice. It’s not inexpensive, though. Ensuring a client is fully compliant with all of the proper, documented policies and disclosures across their web properties can easily run up our legal fees into the tens of thousands of dollars. Legal advisors, contract reviews, and written policies…

  • CRM and Data PlatformsWhy Businesses Should Pay Attention to California Consumer Privacy Act - CCPA

    Why Your Business Needs To Be Paying Attention To CCPA Compliance

    California’s famously sunny, laid-back surfer culture belies its role in shifting national conversations on hot-button issues through the passage of landmark legislative acts. The first to pass everything from air pollution to medicinal marijuana to no-fault divorce legislation, California is leading the fight for consumer-friendly data privacy laws. The California Consumer Privacy Act (CCPA) is the United States’ most comprehensive…

  • Advertising TechnologyMarketing Challenges and Solutions for 2021

    Marketing Challenges – And Solutions – for 2021

    Last year was a bumpy ride for marketers, forcing businesses in nearly every sector to pivot or even replace entire strategies in the face of unfathomable circumstances. For many, the most notable change was the impact of social distancing and sheltering in place, which created a huge spike in online shopping activity, even in industries where e-commerce was not previously as…

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