Call Conversion

Martech Zone articles tagged call conversion:

  • Content MarketingConvertMore Phone Callback Widget

    ConvertMore: Convert More Website Visits With This Phone Callback Widget

    As you view your site’s analytics, one thing you’re always seeking to do is to increase the conversions of visitors. Content and a great user experience can drive engagement on a site, but that doesn’t necessarily bridge the gap between engagement and actually driving the conversion. When people want to connect personally with you, are you enabling them to? We…

  • Analytics & Testing
    telecom

    DialogTech: Call Attribution and Conversion Analytics

    Before smartphones and mobile devices, when digital marketing was 100 percent desktop, attribution was simpler. A consumer clicked on a company’s ad or email, visited a landing page, and filled out a form to either become a lead or complete a purchase. Marketers could tie that lead or purchase to the correct marketing source and accurately measure return on spend…

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