DialogTech: Call Attribution and Conversion Analytics

Before smartphones and mobile devices, when digital marketing was 100 percent desktop, attribution was simpler. A consumer clicked on a company’s ad or email, visited a landing page, and filled out a form to either become a lead or complete a purchase. Marketers could tie that lead or purchase to the correct marketing source and accurately measure return on spend for every campaign and channel. They simply needed to review all touches to determine the