Call Conversion
Martech Zone articles tagged call conversion:
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Analytics & Testing
DialogTech: Call Attribution and Conversion Analytics
Before smartphones and mobile devices, when digital marketing was 100 percent desktop, attribution was simpler. A consumer clicked on a company’s ad or email, visited a landing page, and filled out a form to either become a lead or complete a purchase. Marketers could tie that lead or purchase to the correct marketing source and accurately measure return on spend…