PhoneWagon: Everything You Need To Implement Call Tracking With Your Analytics

As we continue to coordinate complex multi-channel campaigns for some of our clients, it’s imperative that we understand when and why the phone is ringing. You can add events on hyperlinked phone numbers to monitor click-to-call statistics, but oftentimes that’s not a possibility. The solution is to implement call tracking and integrate it with your analytics to observe how prospects are responding via phone calls. The most accurate means is to dynamically generate a phone

Tracking Phone Calls from Organic and Paid Search

We have a client who loves to drive more phone calls to their business than any other method. As their client, we want to ensure our strategies are working well, so we need to incorporate some specific tactics to understand where the phone calls are coming from. The client has incorporated HostedNumbers in previous campaigns and, after spending a few minutes on the platform we know it can accommodate our needs! Tracking Paid Search Phone

How BoomTown Completed Its Martech Stack With Call Intelligence

Conversations, and particularly phone calls, continue to be among the most effective methods for connecting with people and turning them into loyal customers. Smartphones have closed the gap between browsing online and making calls — and when it comes to complex, high-value purchases, people want to get on the phone and speak with a human. Today, technology is available to add insight into these calls, so marketers can make the same smart, data-driven decisions about

4 Mistakes Businesses Are Making that Hurt Local SEO

Major changes are underway in local search, including Google’s placement of 3 ads up top pushing down their local packs and the announcement that local packs may soon include a paid entry. Additionally, narrowed mobile displays, the proliferation of apps, and voice search are all contributing to increased competition for visibility, pointing to a local search future in which a combination of diversification and marketing brilliance will be bare necessities. And yet, many businesses will

Best Practices for Implementing Call Tracking Across Your Marketing Strategies

Call tracking is an established technology currently undergoing a major resurgence. With the rise of smartphones and the new mobile customer, click-to-call capabilities are becoming far more alluring to the modern marketer. That allure is part of what’s driving the 16% year-over-year increase in inbound calls to businesses. But despite the increase in both calls and mobile advertising, many marketers have yet to jump on call tracking an effective marketing tactic and are at a

7 Reasons to Implement Call Tracking and Analytics

A visitor finds your site using a common keyword in your industry. They land on your home page via their smartphone, open the home page, and quickly find your business phone number. The number is properly linked to automatically call when they click on the phone number. The prospect speaks to your talented inbound team who quickly closes them. Unfortunately, it’s not great news. Your phone number is hard-coded in your web template. As a

Without Call Tracking, Your Campaign Attribution is Growing More Inaccurate

We have an enterprise client that has several departments within marketing… public relations, traditional media, search engine optimization, mobile marketing, content development and more. Over the last year, we know that the traffic and conversions for SEO and content has doubled because analytics is properly integrated throughout the site. There’s a huge problem, though. Their marketing department utilizes the same phone number throughout all campaigns regardless of medium. The result is that anyone who calls

The Inbound Call Channel is Huge… and Untapped

One industry that’s vastly underserved and a huge opportunity for marketers is call tracking. As smartphones become more prevalent in business for reading emails, searching for businesses, and researching our purchases – more and more people are simply clicking the phone number they find on the site. For companies who advertise across media channels, this is a huge problem because they misreport the channel that’s generating the call, the lead and the conversion. We have