Calls To Action

Martech Zone articles tagged calls to action:

  • Content MarketingCall To Action Best Practices: Offers, Design, Locations, Infographic and Guide

    Call To Action Best Practices: Offers, Verbiage, Design, Locations, and More

    Every advertisement, email, or distributed piece of content that has been distributed by marketers should include a call to action (CTA). A prospect or customer that’s being informed wants… needs to be told what the next action(s) should be to either continue their research or to connect with your business. I’m stunned when we are hired by a client who…

  • Content MarketingCTA Placement On Websites and Landing Pages

    Your Content Won’t Convert Without Well-Placed, Obvious Calls-To-Action

    As Martech Zone has grown over the years, I’ve been investing much more time in both user experience (UX) as well as monetization. As the site was growing over the years, I wasn’t seeing the monetization growing, either from ads or on referral or affiliate links within the content. It’s a careful balance… do I bug the heck out of…

  • Analytics & Testing
    How to Build and Grow Your Email Newsletter List

    21 Ways To Build and Grow Your Email List

    We’ve been working on growing the Martech Zone email list after purging it of several thousand subscribers who had no activity. When you’ve been operating a publication like this for a decade… especially to a B2B audience, it’s not uncommon that many email addresses are abandoned as employees leave one company for the next. We are aggressive in acquiring email…

  • Content MarketingYouTube: How To Add Info Cards To Increase Engagement with Viewers

    How To Add Cards on YouTube to Increase Video Engagement with Viewers

    As the world’s largest video-sharing platform, YouTube provides content creators with multiple tools to boost engagement and improve their reach. Among these is an efficient and engaging feature known as YouTube Cards. YouTube info cards are a versatile tool that lets you make your videos more interactive, offering the opportunity to feature a video, playlist, channel, or even an external…

  • Content MarketingMost Common Call-To-Actions

    What Are The 5 Most Common Types of Calls-To-Action?

    We’re always providing advice about CTAs on a continuing basis here because they’re so critical to success. You might be tempted to think that you don’t need them – that a prospect will take the next move because your content is so good. I wish it happened that way but, more often than not, people will leave. They may leave…

  • Marketing InfographicsInbound Marketing Checklist: Strategies Infographic

    The Inbound Marketing Checklist: 21 Strategies for Growth

    As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of value. When I clicked through on this infographic from Brian Downard, Co-Founder…

  • Content Marketingkiller blog post content

    Content: The Key to Killer Blog Posts

    Sharing great content will forever be the driving force for companies to build their online presence, share their stories, and attract, engage and sell to customers. We are working with two clients right now whose strategies have changed and they weren’t sharing visual content via social and haven’t had us developing video or infographics… and the downturn in their share…

  • Social Media & Influencer Marketing

    Turn LinkedIn into a CRM with Diigo

    With Yahoo! appearing to pull the plug on their most useful application, Delicious, I exported all my Delicious bookmarks and imported them into Diigo. Seriously Yahoo! Why not just sell Delicious? Anyways… after I installed Diigo, I installed the Diigo extension for Chrome. This is when I was amazed… I can highlight sections of pages, bookmark pages, privately bookmark them…

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