What Are The 5 Most Common Types of Calls-To-Action?

Reading Time: 2 minutes We’re always providing advice about CTAs on a continuing basis here because they’re so critical to success. You might be tempted to think that you don’t need them – that a prospect will take the next move because your content is so good. I wish it happened that way but, more often than not, people will leave. They may leave inspired and having learned a few things… but they still leave. We’ve shared the basics

The Inbound Marketing Checklist: 21 Strategies for Growth

Reading Time: 3 minutes As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of value. When I clicked through on this infographic from Brian Downard, Co-Founder of ELIV8 Business Strategies, I recognized them since we’ve shared other work they’ve done. This

The 15 Elements of a Highly Effective Website

Reading Time: 2 minutes Some advice is timeless, and I believe this checklist from Quicksprout is one of them. Marketers are often so busy on content production and testing that they often miss out on the baseline elements necessary for success. This infographic points to 10 elements necessary for reader engagement, search engine optimization, and social sharing: Relevance – research, write and design content to fully inform users rather than to try to play to search engines. Content Length

How to Build and Grow Your Email List

Reading Time: 2 minutes Brian Downard of Eliv8 has done another fantastic job on this infographic and his online marketing checklist (download) where he includes this checklist for growing your email list. We’ve been working our email list, and I’m going to incorporate some of these methods: Create Landing Pages – We believe every page is a landing page… so the question is do you have an opt-in methodology on every page of your site via desktop or mobile?