If there’s one company online that gets to monitor and measure conversion rates across any variable, it’s the folks at Formstack! We’ve been friends, fans, and affiliates of the team for years, and it doesn’t hurt that they’re right here in Indianapolis! This newest data and infographic from Formstack points to 5 issues that may be severely hurting your conversion rates: Social Media Registration – perform way better than blank registration forms. In fact, 87%
We’re always providing advice about CTAs on a continuing basis here because they’re so critical to success. You might be tempted to think that you don’t need them – that a prospect will take the next move because your content is so good. I wish it happened that way but, more often than not, people will leave. They may leave inspired and having learned a few things… but they still leave. We’ve shared the basics
As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of value. When I clicked through on this infographic from Brian Downard, Co-Founder of ELIV8 Business Strategies, I recognized them since we’ve shared other work they’ve done. This
Brian Downard of Eliv8 has done another fantastic job on this infographic and his online marketing checklist (download) where he includes this checklist for growing your email list. We’ve been working our email list, and I’m going to incorporate some of these methods: Create Landing Pages – We believe every page is a landing page… so the question is do you have an opt-in methodology on every page of your site via desktop or mobile?
With as many views and searches as their are on Youtube, it does seem that there’s a lost opportunity by not having better conversion methodologies embedded in Youtube videos. Youtube has launched cards to bring some additional interactivity where a video producer can now embed nice calls-to-action on a slide-in element into their videos. One note – Cards do not work in addition to the current CTA overlays available on Youtube. Here’s an Overview of
Many companies struggle to compartmentalize and develop a consistent set of marketing metrics with their business-to-business marketing efforts. This infographic from g2m solutions is a compilation of B2B marketing metrics that they expound on further in their Measuring Marketing ROI ebook. The SMART Approach to Marketing Analytics SMART is an acronym for a standardized approach to any marketing effort: Select What to Measure Measure it Analyze Key Findings Revise Tactics Test Impact The Stages of
Sharing great content will forever be the driving force for companies to build their online presence, share their stories, and attract, engage and sell to customers. We are working with two clients right now whose strategies have changed and they weren’t sharing visual content via social and haven’t had us developing video or infographics… and the downturn in their share of voice, visitors, and – ultimately – leads and closes have suffered. Content is the
Every week on the Edge of the Web Radio podcast, Erin and I stress that the mistake that most companies have is that they believe their site is an online brochure rather than a living, breathing salesperson. When your site is producing great content that’s recent, frequent and relevant… you build momentum and help people to believe in you and your products or services. It’s also important to note that I don’t believe inbound is