Campaign Testing

Martech Zone articles tagged campaign testing:

  • CRM and Data PlatformsZinklar: Global Market Research for Data-Driven Marketing Excellence

    Zinklar: Global Market Research for Data-Driven Marketing Excellence

    Staying ahead of the curve is not just an advantage; it’s a necessity. Marketers who do not utilize market research data may encounter several disadvantages, impacting their ability to make informed decisions and succeed in a competitive marketplace. Here are some key disadvantages: Lack of Customer Insight: Without market research, marketers miss out on understanding their target audience’s needs, preferences,…

  • Email Marketing & Automation
    email social media

    10 Tips to Align Your Email Marketing and Social Media

    If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will enhance your results. It’s not a question of versus, it’s a question of and. With each campaign on each channel, how can you…

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