How much does your company charge?

There’s only one Wal-mart. Wal-mart is a company that only has one value proposition: cheap prices. It works with Wal-mart because they can sell the identical product cheaper than the next retail outlet. You’re not Wal-mart. You can’t go to work to figure out how to lower prices every day. Nor should you. Your company is unique and has what no other company has to offer. Your marketing goal should be to distinguish yourself amongst