The Role of Digital Media in Marketing

As advertising moves to digital, marketers are working to calculate the optimal allocation of their marketing budgets. It’s not simply to reach all of their targets, it’s also to take advantage of the benefits of each medium to fully realize the marketing investment. This infographic illustrates the key data elements as well as the process that marketers utilize to get it right. Digital media is fast becoming a favorite with marketers. By 2017, digital advertising