3 Areas of Change for Demand-Side Platforms in 2017

It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for purchase became less of a competitive differentiator across all cross-channel media buying platforms. Today, most brands assume that DSPs should automatically be integrated with all the main ad-exchanges while delivering cross-channel reach with at least

If You’re Collecting Data, Your Customer Has These Expectations

A recent report from Thunderhead.com redefines customer engagement in the age of digital transformation: Engagement 3.0: A New Model for Customer Engagement provides insight into the whole customer experience picture. Here are some key findings: 83% of customers feel positive about a business that puts to good use the information and data they hold on their customers, for example by highlighting details of products and services as well as offers that will be of benefit.