Cardlytics: Bank Card-Linked Marketing

Your ability to target consumers based on geography and purchase history is continuing to improve. Financial institutions can now open the gateway to rewards, loyalty programs and offers directly purchased using your bank card. Card-Linked Marketing (CLM) is when marketers reach consumers directly through their online bank statements. In fact, Bank of America is already using Cardlytics to power BankAmeriDeals. For Advertisers, Cardlytics delivers targeting at scale, pay-for-performance pricing and precise measurement Target customers based