Carts Guru: Marketing Automation for Ecommerce

Reading Time: 2 minutes It’s unfortunate that ecommerce platforms don’t make marketing a priority. If you have an online store, you’re absolutely not going to meet your full revenue potential unless you’re able to acquire new customers and maximize the revenue potential of current customers. Thankfully, there’s a great breed of marketing automation platforms out there that provide all the tools necessary to automatically target customers where they’re most likely to open, click, and make a purchase. One such

How to Design Your Shopping Cart Abandonment Email Campaigns

Reading Time: 2 minutes There’s no doubt designing and executing an effective shopping cart abandonment email campaign works. In fact, more than . And the average order value of purchases through cart abandonment emails is 15% higher than usual purchases. You cannot measure much more intent than a visitor to your site adding an item to your shopping cart! As marketers, there’s nothing more heart aching than first seeing a big inflow of visitors on your ecommerce website –