How Your Slow Website Is Hurting Your Business

Years ago, we had to migrate our site to a new host after our current host just started getting slower and slower. No one wants to shift hosting companies… especially someone that’s hosting multiple websites. Migration can be quite a painful process. Aside from the speed boost, Flywheel offered free migration so it was a win-win. I didn’t have a choice, though, given that quite a bit of the work I do is optimizing sites

What is Growth Hacking? Here Are 15 Techniques

The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. That’s growth hacking. Growth hacking was originally applied to startups who needed to build awareness and adoption… but didn’t have the marketing budget or resources to do it.

Drip: What’s an Ecommerce Customer Relationship Manager (ECRM)?

An Ecommerce Customer Relationship Management platform creates better relationships between ecommerce stores and their customers for memorable experiences that’ll drive loyalty and revenue. ECRM packs more power than an Email Service Provider (ESP) and more customer-focus than a Customer Relationship Management (CRM) platform. What’s an ECRM? ECRMs empower online store owners to understandevery unique customer—their interests, purchases,and behaviors—and deliver meaningful, personalized customer experiences at scale by using collected customer data across any integrated marketing channel.

How to Measure, Avoid, and Reduce High Shopping Cart Abandonment Rates

I’m always surprised when I meet a client with an online checkout process and how few of them have actually tried to make a purchase from their own site! One of our new clients had a site they invested a ton of money into and it’s 5 steps to go from the home page to the shopping cart. It’s a miracle that anyone is making it that far! What is Shopping Cart Abandonment? It may

Workable Strategies for Omni-Channel Communication

A brief explanation of what Omni-channel communication is and specific features and strategies within it for marketing teams to increase their customers’ loyalty and value.

Dynamic Yield: AI-Powered Omnichannel Personalization Technology

Dynamic Yield’s advanced machine learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization and 1:1 messaging. Companies that excel at personalization see increased consumer engagement, top-line revenue, and a higher ROI. But a personalization-centric company doesn’t just happen. It takes buy-in, vendor selection, onboarding, and proper implementation. Some companies are considering personalization for the first time. Some are deploying simple email personalization. Some want to

How to Design Your Shopping Cart Abandonment Email Campaigns

There’s no doubt designing and executing an effective shopping cart abandonment email campaign works. In fact, more than 10% of cart abandonment emails opened, are clicked. And the average order value of purchases through cart abandonment emails is 15% higher than usual purchases. You cannot measure much more intent than a visitor to your site adding an item to your shopping cart! As marketers, there’s nothing more heart aching than first seeing a big inflow