Delivra Enlists Cazoomi AppSync® for CRM

Our email marketing sponsor, Delivra, has announced integrations with both Netsuite and Microsoft Dynamics CRM platforms utilizing Cazoomi. If you’ve not heard of Cazoomi SyncApps®, it’s a pretty impressive cloud application that synchronizes your contact data across financial, ecommerce, email service providers and/or customer relationship management systems. For enterprise customers, the Cazoomi application is much less expensive than the development necessary. And you need not worry about companies updating their integrations… Cazoomi has to! Aside

Newspapers Still Misjudge Their Value

It’s been a while since I ranted about newspapers. Since I came from the industry, it’s still in my blood and will probably always be. The first newspaper I ever worked for is up for sale, and the local newspaper here is gasping its last breath. Like many, I don’t read the newspaper anymore, unless I see a recommended article through Twitter or one of the feeds that I digest. This month’s .NET magazine mentions

Traffic is Relative, I Have Enough

Growing traffic. Everyone seems obsessed with getting their content out there to as many places and searches they possibly can. For a business, it’s always cool to get national or regional recognition that gets some interest flowing in your company. Is it the right traffic, though? Working in the Newspaper industry gave me a fascinating look at the ridiculous chase for more eyeballs. Many newspapers continue to steeply discount (and devalue) their newspaper simply to