Many times in marketing, it’s a great practice to go through the conversion process, identifying every single step and behavior, and understanding what solutions can be implemented to overcome it. For charities, it’s the disconnect between the service that’s doing the work and the time and location of the donation. This solution from Misereor, the Social Slide, is an ingenious solution to solving two distinct issues: People just aren’t carrying cash anymore. A donation box
This last weekend, we kicked of the first Music, Marketing & Tech Midwest Event (#MTMW) – an event here in Indianapolis to raise money for the Leukemia and Lymphoma Society in memory of my Dad who we lost last year. This is the first event that I’ve ever put on so it was quite terrifying. However, it went off without a hitch and I want to provide insight to others as to why it was
83 percent of Americans want brands to support causes and 41 percent of people bought a product from a company because they knew the company was associated with a cause. As more companies and nonprofits are evolving into social enterprises (a hybrid of charity and business), many are counting on social media to help them succeed. We’ve shared some fantastic evidence of great cause marketing. I truly hope that it’s a segment that will explode
Nonprofit donor management technology has long been mired in drab UI, poor UX and high costs. Bloomerang is flipping the script. Co-founded in 2012 by 30-year nonprofit sector and technology veteran Jay Love, the cloud-based fundraising software helps nonprofits manage their pool of donors. Where Bloomerang differentiates itself is a focus on donor retention. While many nonprofit software programs allow fundraisers to solicit and input donations, Bloomerang also enables best practices for retaining those donors.
I’m not a fan of Facebook, that probably won’t change anytime soon. Aside from the ridiculous ads that won’t go away no matter how many times I ask (see screenshot below), Facebook is a closed system – they want all activity to happen within their platform. This is constraining… and lessons should have been learned from AOL and MySpace. In my book, Twitter’s relentless push for openness and integration will ultimately outlast Facebook and its