Charity

Martech Zone articles tagged charity:

  • Marketing & Sales VideosPD2 1565

    Your Checklist for a Successful Technology Festival!

    This last weekend, we kicked of the first Music, Marketing & Tech Midwest Event (#MTMW) – an event here in Indianapolis to raise money for the Leukemia and Lymphoma Society in memory of my Dad who we lost last year. This is the first event that I’ve ever put on so it was quite terrifying. However, it went off without…

  • Marketing InfographicsScreen Shot 2013 10 24 at 1.48.31 PM

    Social Media For Social Good

    83 percent of Americans want brands to support causes and 41 percent of people bought a product from a company because they knew the company was associated with a cause. As more companies and nonprofits are evolving into social enterprises (a hybrid of charity and business), many are counting on social media to help them succeed. We’ve shared some fantastic…

  • Analytics & Testingbloomerang

    Non-Profits: Cloud-Based Fundraising 3.0 with Bloomerang

    Nonprofit donor management technology has long been mired in drab UI, poor UX and high costs. Bloomerang is flipping the script. Co-founded in 2012 by 30-year nonprofit sector and technology veteran Jay Love, the cloud-based fundraising software helps nonprofits manage their pool of donors. Where Bloomerang differentiates itself is a focus on donor retention. While many nonprofit software programs allow…

  • Social Media & Influencer MarketingTOMS cause marketing: one for one case study

    TOMS: A Case Study in Profitable Cause Marketing

    I had written a plea to Stop Killing Cause Marketing a while ago. Central to the controversy is that sometimes cause marketing clashes with consumers when businesses apply their marketing efforts to profitable ventures while utilizing non-profits or charities. Opponents of cause marketing believe that companies are abusing the charity… and should give any funding out of the goodness of…

  • Ecommerce and Retailfacebook light

    Causes: Charity + Facebook = WIN!

    I’m not a fan of Facebook, that probably won’t change anytime soon. Aside from the ridiculous ads that won’t go away no matter how many times I ask (see screenshot below), Facebook is a closed system – they want all activity to happen within their platform. This is constraining… and lessons should have been learned from AOL and MySpace. In…

  • Content Marketingsamaritans feet

    Blogging for Feet? Charity and Marketing

    One of the great advantages of blogging, twitter and other social media is that they provide a human face to your business. People buy from people and people buy emotionally, so the human impact is essential. One strategy that businesses neglect to incorporate into their social media strategy is their philanthropic endeavors… and that’s a mistake. Promoting the charities your…

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