5 Things You Need to Consider Before Launching Your Ecommerce Website

Thinking about launching an ecommerce website? Here are five things that you need to consider before launching your ecommerce website:  1. Have The Right Products Finding the right product for an ecommerce business is easier said than done. Assuming that you have narrowed down the audience segment, you want to sell to, the next question of what to sell arises. There are several things that you need to check for when deciding upon a product. You need to

Botco.ai: HIPAA-Compliant Conversational Marketing Solution

Botco.ai’s HIPAA-Compliant conversation platform continues to advance, adding Contextual Chat Marketing and an advanced analytics dashboard. Contextual Chat Marketing enables marketers to initiate customized conversations with prospects and customers based on how they came to visit the company’s website or media properties. The new analytics dashboard provides deep insights into visitor questions and behaviors. Together with Botco.ai’s integrations with email, CRM, and other marketing systems, Contextual Chat Marketing brings a level of personalization to conversational

Freshchat: A Unified, Multilingual, Integrated Chat And Chatbot For Your Site

Whether you’re driving leads to your site, engaging shoppers, or providing customer support… theirs an expectation nowadays that every website have an integrated chat capability. While that sounds simple, there’s a lot of complexity with chat… from manning the chat, putting up with spam, auto-responding, routing… it can be quite a headache. Most chat platforms are quite simple… just a relay between your support team and the visitor to your site. That leaves a huge

Video Chat Is Going Mainstream For Corporate Websites and Ecommerce Platforms

Salesforce has published a detailed article and infographic on the impact and best practices of video chat for customer service. This customer service channel combines the convenience of live chat and a phone call with the personal touch of video. With plentiful bandwidth, 5G speeds around the corner, and significant enhancements in video communication technologies, there’s no doubt that video chat is going to grow in impact. Gartner estimates that more than 100 of the

Why Your Company Should Be Implementing Live Chat

We discussed the many benefits of integrating live chat on your website in one of our marketing podcasts. Be sure to tune in! Live chat is intriguing in that the statistics provide evidence that it can not only help close more business, it can also improve customer satisfaction in the process. Customers want help but, in my opinion, they don’t want to really speak to people. Calling, navigating phone trees, waiting on hold, and then explaining

Ecommerce Features Checklist: The Ultimate Must-Haves for Your Online Store

One of the most popular posts that we’ve shared this year has been our comprehensive website features checklist. This infographic is a fantastic follow-up by another great agency that produces incredible infographics, MDG Advertising. Which e-commerce website elements are most important to consumers? What should brands focus time, energy, and budget on improving? To find out, we looked at a host of recent surveys, research reports, and academic papers. From that analysis, we found that

FirehoseChat: Site Chat Integrated with Mac, iPhone and iPad

FirehostChat is a fully native apps with push notifications that’s as easy as texting. You can even receive chat notifications on your iPhone lock screen with their mobile application. Users can be identified by their physical location and you can identify the page they’re on as well as their system info. The paid version comes with fully customizable CSS, multi-user support and your chat history. You probably get a lot more traffic than you realize,

KANA Express: Customer Experience Management

We consult with many mid-size and large companies that decide to jump into a social marketing program only to find that they didn’t foresee the immediate demand on customer service. An unhappy customer doesn’t care that you opened a Twitter account or published a Facebook page for your marketing outreach… they’re going to take advantage of the medium to request service. And since it’s a public forum, you better provide them with it. Fast. This