Digital Marketing Trends & Predictions

Precautions made by companies during the pandemic significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery, and mobile payments. For marketers, we saw a dramatic shift in the return on investment in digital marketing technologies. We continue to do more, across more channels and mediums, with less staff – requiring us

Outgrow: Increase Your Content Marketing ROI with Interactive Content

On a recent podcast with Marcus Sheridan, he spoke about the tactics that businesses are missing the mark on when they’re developing their digital marketing efforts. You can listen to the entire episode here: One key that he spoke to as consumers and businesses continue to self-direct their customer journeys is interactive content. Marcus mentioned three types of interactive content that enable the self-direction: Self-scheduling – the ability for a prospect to set up a

Customer-First E-Commerce: Smart Solutions for the One Thing You Can’t Afford To Get Wrong

The pandemic-era pivot toward e-commerce has come with shifted consumer expectations. Once a value-add, online offerings have now become a primary client touchpoint for most retail brands. And as the main funnel of customer interactions, the importance of virtual customer support is at an all time high. E-commerce customer service comes with new challenges and pressures. First, at-home customers are spending more time online before they make their purchase decisions. 81% of respondents researched their

4 Ways Machine Learning Is Enhancing Social Media Marketing

With more people being involved in online social networking every day, social media have become an indispensable part of marketing strategies for businesses of all kinds. There were 4.388 billion internet users worldwide in 2019, and 79% of them were active social users. Global State of Digital Report When used strategically, social media marketing can contribute to a company’s revenue, engagement, and awareness, but simply being on social media does not mean making use of

Humans vs. Chatbots: Who Will Master Customer Care?

Back in 2016 when chatbots became popular everybody said they will replace human agents in customer care departments. After collecting 2.5 years of experience about Messenger chatbots the reality looks a bit different today. The question is not about chatbots replacing humans, but rather how chatbots can work together with humans hand in hand. Chatbot tech was a big promise at the start. Claiming to answer customers’ question in a conversational way, and provide human