15 Mobile Marketing Tips to Drive More Sales

In today’s extremely competitive marketplace, one thing is certain: your online marketing attempts must include mobile marketing strategies, or else you’ll be missing lots of action! A lot of people today are addicted to their phones, mostly because they’re accustomed to their social media channels, to the ability to instantly communicate with others, and also to the need to “stay up to speed” with important or less important stuff. As Milly Marks, an expert at

Mobile Marketing: Drive Your Sales With These 5 Strategies

By the end of this year, over 80% of American adults will have a smartphone. Mobile devices dominate both the B2B and B2C landscapes and their usage dominates marketing. Everything we do now has a mobile component to it that we must incorporate into our marketing strategies. What is Mobile Marketing Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location

Foursquare Launches Check-In Report Emails

Our stats are a bit thin, but I was happy to see this comprehensive location report come from Foursquare a few minutes ago! The report provides a weekly snapshot on who has checked in, what the reach is, whether they shared the check-in, and top customers. Of course, there’s also a call-to-action to run some campaigns on the site, too… so Foursquare is looking to increase their revenue. Kudos to the Foursquare team, though, on

The Art of the Mobile Check-In

I’m not sure if I’m in the minority on geographic services, but I enjoy using Foursquare and checking in everywhere. The funny thing is that I don’t often share my check-ins, nor do I ever take advantage of the specials that they offer. So why do I do it? Hmmm… I haven’t figured that out. I do like the fact that the latest versions of the Foursquare app prompt me to check-in when I’m nearby