Check-out
Martech Zone articles tagged check-out:
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Analytics & Testing
Checkout Page Design Best Practices
Visual Website Optimizer utilized data from over 150 use case studies to come up with this infographic that pinpoints the key elements to a successful checkout page. The point of the infographic isn’t to provide a checklist for completion; it’s to provide a checklist for testing and optimization. 68% of all e-commerce visitors abandon their shopping chart with 63% of…
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Ecommerce and Retail
The Joy of Clicking
Ecommerce is a science – but it’s not a mystery. The best online retailers have cleared a path for the rest of us by implementing thousands of testing strategies and providing reams of data for others to see and learn from. Today, nearly one-third of the total Internet population shops online. For retailers, this number proves the growing power of…