Checkout Page

Martech Zone articles tagged checkout page:

  • Ecommerce and RetailHow to Analyze and Reduce Your Shopping Cart Abandonment Rates

    How to Analyze, Measure, Reduce, and Recover Shopping Cart Abandonment

    I’m always surprised when I meet a client with an online checkout process and how few have tried to purchase from their own site! One of our new clients had a site they invested a ton of money into, and it’s five steps to get from the product page to the shopping cart. It’s a miracle that anyone is making…

  • Analytics & TestingE-Commerce

    The Most Popular and Necessary Tags to Deploy in Ecommerce

    In order to deploy, measure, and optimize any change to improve your e-commerce results, capturing the associated data with every user and action is critical. You can’t improve what you don’t measure. Worse, if you restrict what you do measure, you can make decisions to the detriment of your online sales. As Softcrylic, a vendor-neutral Data & Analytics player states, tag management serves…

  • Analytics & Testing
    check out page optimization

    Checkout Page Design Best Practices

    Visual Website Optimizer utilized data from over 150 use case studies to come up with this infographic that pinpoints the key elements to a successful checkout page. The point of the infographic isn’t to provide a checklist for completion; it’s to provide a checklist for testing and optimization. 68% of all e-commerce visitors abandon their shopping chart with 63% of…

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