Follow the Top Social Media Influencers of 2014

Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators – provide help and insight Coaches – engage and assist (you’ll find me here!) Entertainers – engage and

Blog Promotion Strategies From Top Marketing Experts

A successful blogging strategy ain’t easy but it’s also not rocket science. Some folks think that “If you blog, they will come…” but nothing could be further from the truth. Sure, you could organically attract folks to your blog over time and you may even be content with that. But if you’re not getting the kind of numbers you need to sustain a great blogging strategy and get a return on the time you’re spending,

Free Ebook: Are You Playing the Numbers Game?

We’ve written about how impressed we were with EveryoneSocial to encourage your employees to promote your brand socially. After doing the post, the team there reached out and interviewed me regarding my experience with social media. They took the results of that interview and developed a beautiful ebook that you can download from their site. It’s not beautiful because my mug is on the cover :)… they just did a great job at capturing my

Social Influencers

I think too many marketers look at social influence as if it’s some kind of new phenomena. I don’t believe it is. In the early days of television, we used the newscaster or the actor to pitch items to the audience. The three networks owned the audience and there was trust and authority established… so the commercial advertising industry was born. While social media provides a two-way means of communication, social media influencers are still

The Inbound Marketing Experts You Will Learn From Online

Colleague Dave Morse of Delta Faucet passed on a congratulations to me today for making a list of 18 Must-Know Inbound Marketing Experts in Marketo’s Whitepaper: Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program. What is an Inbound Marketing Expert? Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect’s attention. Inbound marketing earns the attention of customers, makes the

Google+ for Business

Kudos to our friend and social media mentor, Chris Brogan, on this incredibly robust infographic on why and how businesses should be using Google+ to advance their online marketing. Key for our clients has been the deep search integration. I think it would have been great if the infographic also spoke to the Authorship advantages! That’s where we’re currently seeing the most benefit. The infographic does a great job of sharing Chris’ approach to social