Go-To Strategies & Challenges To Holiday Marketing in Post-Covid Era

The special time of the year is right around the corner, the time we all look forward to unwinding with our loved ones and most importantly indulge in heaps of holiday shopping. Although unlike the usual holidays, this year stands apart due to the widespread disruption by COVID-19. While the world is still struggling to deal with this uncertainty and inching back to normalcy, many holiday traditions will also notice a  change and may look different

3 Takeaways from the 2015 Holiday Season to Help You in 2016

Splender analyzed over four million transactions at 800+ sites to see how online shopping in 2015 compared to 2014.Thanksgiving Day was the third highest online shopping day of the season with computers and electronics leading the way on gifts but apparel and accessories leading the way on growth. , with 6% of holiday sales. However, sales were down 14% since 2014. In my opinion, there are a few takeaways here: Planning – shoppers are spreading

What is Omni-Channel? How is it Impacting Retail this Holiday Season?

Six years ago, the biggest challenge of online marketing was the ability to integrate, align, and then control messaging throughout each channel. As new channels emerged and increased in popularity, marketers added more batches and more blasts to their production schedule. The result (which is still common), was an overwhelming pile of advertisements and sales messages shoved down every prospect’s throat. The backlash continues – with upset consumers unsubscribing and hiding from the companies they

How Can Retailers Capitalise on the International Ecommerce Opportunity this Christmas?

With the global market for cross-border ecommerce now valued at £153bn ($230bn) in 2014, and predicted to surge to £666bn ($1 trillion) by 2020, the business opportunity for UK retailers has never been greater. International consumers are increasingly favouring shopping from the comfort of their own homes and this is even more appealing during the holiday period, as it avoids the big crowds and stress that Christmas shopping entails. Research from Adobe’s Digital Index suggests this

Key Dates and Stats You Need to Know Heading into the 2014 Holiday Season

Last year, 1 in 5 consumers did ALL of their Christmas shopping online! Yikes… and it’s predicted that this year, one-third of all online shoppers will make their purchases via their smartphone or tablet. 44% are shopping from a tablet and almost everyone is using their desktop to shop. You’re in rough shape this year if you haven’t optimized your sites and emails for mobile and tablet shoppers – but it’s never too late to