Martech Zone articles tagged christmas:

  • Ecommerce and RetailHoliday Marketing Post COVID

    Go-To Strategies & Challenges To Holiday Marketing in Post-Covid Era

    The special time of the year is right around the corner, the time we all look forward to unwinding with our loved ones and most importantly indulge in heaps of holiday shopping. Although unlike the usual holidays, this year stands apart due to the widespread disruption by COVID-19. While the world is still struggling to deal with this uncertainty and…

  • Ecommerce and Retail
    omnichannel retail

    What is Omni-Channel? How is it Impacting Retail this Holiday Season?

    Six years ago, the biggest challenge of online marketing was the ability to integrate, align, and then control messaging throughout each channel. As new channels emerged and increased in popularity, marketers added more batches and more blasts to their production schedule. The result (which is still common), was an overwhelming pile of advertisements and sales messages shoved down every prospect’s…

  • Ecommerce and Retail
    retail holiday

    How Can Retailers Capitalise on the International E-commerce Opportunity this Christmas?

    With the global market for cross-border e-commerce now valued at £153bn ($230bn) in 2014, and predicted to surge to £666bn ($1 trillion) by 2020, the business opportunity for UK retailers has never been greater. International consumers are increasingly favouring shopping from the comfort of their own homes and this is even more appealing during the holiday period, as it avoids the…

  • Email Marketing & Automationtis the season

    ‘Tis the Season to Work

    We recently posted email best practices for the holiday season, an infographic with advice from Delivra, an email marketing company. Xobni, a very cool inbox productivity tool, has released this depressing infographic on how many of us will work and even check email through the holidays. A whopping 79% of U.S. working adults say they receive work email on traditional…

  • Email Marketing & AutomationEmail holidays

    Email Best Practices for the Holiday Season

    Consumers love email marketing. In fact, when surveyed, consumers state that email is one of their favorite means of getting offers and discounts from the businesses that they work with. This holiday season will be no different and you need to plan accordingly. Test, segment and increase the frequency of your emails this holiday season and you can drive a…

  • Advertising TechnologyThe Story of Rudolph the Red-Nosed Reindeer

    Sometimes Marketing Coal Produces Diamonds

    Marketers spend much of the Holidays being villainized and accused of commercializing the season. After watching my nieces monitor NORAD for Santa’s progress globally, I thought it might be worth reflecting on marketing’s positive contributions to the Holiday season. Although Santa Claus’s red and white garb had been commonplace for a few years, Haddon Sundblom solidified this version by creating…

  • Marketing & Sales VideosResources

    Resources versus Resourcefulness

    I happened across a video of Tony Robbins at TED that was pretty inspiring. One of his lines really rang true with me personally: Resources versus Resourcefulness One of the most fulfilling jobs I ever had was being an Integration Consultant for ExactTarget. At the time, ExactTarget had a fairly limited application programming interface (API) but our clientele was growing…

  • Mobile and Tablet Marketing

    Honest Expectations Bring Customer Satisfaction

    For the last few years I’ve worked in high-stress startup technology environments. Two issues that really grind on a startup are the lack of realistic expectations in the marketing and sales process as well as the drive for new features needed for prospects. The combination of these two hazards can cripple your company if you don’t balance them against making…

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