Go-To Strategies & Challenges To Holiday Marketing in Post-Covid Era

The special time of the year is right around the corner, the time we all look forward to unwinding with our loved ones and most importantly indulge in heaps of holiday shopping. Although unlike the usual holidays, this year stands apart due to the widespread disruption by COVID-19. While the world is still struggling to deal with this uncertainty and inching back to normalcy, many holiday traditions will also notice a  change and may look different

3 Takeaways from the 2015 Holiday Season to Help You in 2016

Splender analyzed over four million transactions at 800+ sites to see how online shopping in 2015 compared to 2014. Thanksgiving Day was the third highest online shopping day of the season with computers and electronics leading the way on gifts but apparel and accessories leading the way on growth. Cyber Monday is still the largest holiday shopping day online, with 6% of holiday sales. However, sales were down 14% since 2014. In my opinion, there

What is Omni-Channel? How is it Impacting Retail this Holiday Season?

Six years ago, the biggest challenge of online marketing was the ability to integrate, align, and then control messaging throughout each channel. As new channels emerged and increased in popularity, marketers added more batches and more blasts to their production schedule. The result (which is still common), was an overwhelming pile of advertisements and sales messages shoved down every prospect’s throat. The backlash continues – with upset consumers unsubscribing and hiding from the companies they

How Can Retailers Capitalise on the International Ecommerce Opportunity this Christmas?

With the global market for cross-border ecommerce now valued at £153bn ($230bn) in 2014, and predicted to surge to £666bn ($1 trillion) by 2020, the business opportunity for UK retailers has never been greater. International consumers are increasingly favouring shopping from the comfort of their own homes and this is even more appealing during the holiday period, as it avoids the big crowds and stress that Christmas shopping entails. Research from Adobe’s Digital Index suggests this

Key Dates and Stats You Need to Know Heading into the 2014 Holiday Season

Last year, 1 in 5 consumers did ALL of their Christmas shopping online! Yikes… and it’s predicted that this year, one-third of all online shoppers will make their purchases via their smartphone or tablet. 44% are shopping from a tablet and almost everyone is using their desktop to shop. You’re in rough shape this year if you haven’t optimized your sites and emails for mobile and tablet shoppers – but it’s never too late to

Holiday Panic – A Social & Mobile Timeline

We know it’s not November yet, but the holidays are quickly approaching for marketers. To help you get your holiday marketing in gear, Offerpop put together this Holiday Panic infographic with all the holiday mobile and social trends you’ll encounter this season. Almost half of all shoppers are going to use social media to find unique gift ideas and deals for the coming holiday. Have you developed a holiday plan yet? Have you incorporated social

‘Tis the Season to Work

We recently posted email best practices for the holiday season, an infographic with advice from Delivra, an email marketing company. Xobni, a very cool inbox productivity tool, has released this depressing infographic on how many of us will work and even check email through the holidays. A whopping 79% of U.S. working adults say they receive work email on traditional holidays like Thanksgiving, Hanukkah, Christmas, etc.; and 68% with email admitted to checking it. From

Email Best Practices for the Holiday Season

Consumers love email marketing. In fact, when surveyed, consumers state that email is one of their favorite means of getting offers and discounts from the businesses that they work with. This holiday season will be no different and you need to plan accordingly. Test, segment and increase the frequency of your emails this holiday season and you can drive a lot more business! Martech Zone and Delivra have produced this infographic to help you plan