Cinegif: Design Cinemagraphs and Animated Gifs

While video isn’t played by modern email clients, you can still capture your audience’s attention with animated gifs. A well-designed animated gif can increase your email click-through rates by double digits and they look fantastic on your average website without driving away visitors. Visitors aren’t used to seeing a subtle movement in an image in or around content in the browser unless they’re clicking a play button. The question for designers is how does someone