The 4 Most Effective B2B Content Formats?

We’re not surprised by the results of the Content Marketing Benchmarking Report 2015. We’ve shifted almost all of our focus for increasing market share, brand awareness and conversion optimization on the content authority that we’re developing for our clients. The Top Content Formats for B2B Marketing are: Case Studies – Aside from promoting your brand, a case study provides an effective means of telling a story about a customer that will register with other prospects

How Your B2B Marketing Success Depends on the Entire Organization

What’s the Recipe for B2B Digital Marketing Success? The 2015 What Works Where report makes sense of today’s multichannel digital landscape. Working in partnership with The Marketing Society and Circle Research, Omobono surveyed 331 senior executives, in the USA and UK, across Marketing, Sales, Customer Service, HR and Internal Communications to better understand their objectives, budgets, activities and strategies/challenges. Here are the ingredients that Onobono provides for that success: Building brand preference is now everyone’s