How to Choose an Email Service Provider

This week I met with a company that was thinking about leaving their email service provider and building their email system internally. If you asked me a decade ago if that were a good idea, I would have said not. However, times have changed, and the technology of ESPs is pretty easy to implement if you know what you’re doing. It’s why we developed CircuPress. What Changed with Email Service Providers? The biggest change with

Effective Small Business Content Marketing to Consumers

A whopping 70 percent of customers prefer to get information about a company from content rather than through advertising. 77 percent of small businesses are investing in content marketing methodologies to convert online visitors into customers. The bottom line is this: Clicks from Shared Content are five times more likely to result in a purchase! Outside of the expense of time, content marketing isn’t an expensive means of promoting your business. The vast majorities of

What is SMS? Text Messaging and Mobile Marketing Definitions

What is SMS? What is MMS? What is a Short Codes? What is a SMS Keyword? With Mobile Marketing becoming more mainstream I thought it might be a good idea to define some of the basic terms used in the mobile marketing industry. SMS (Short Message Service)– A standard for telephony messaging systems that allow sending messages between mobile devices that consist of short messages, normally with text only content. (Text Message) MMS (Multimedia Messaging

The Benefits of Affiliate Marketing

Forrester predicts that affiliate marketing spending will grow to $4 billion by 2014, increasing at an annual compound growth rate of 16%. One of the decisions that we made early on with CircuPress was to make every user an affiliate. That way, as emails were sent, if a reader signed up after clicking the powered by link, the person sending the email was rewarded. This is a strategy that skyrocketed with platforms like DropBox… where

Why You Should Unsubscribe Today

Each day, Martech Zone sends out an email via CircuPress that automatically converts the blog’s feed to nicely formatted HTML email. There’s only a couple hundred folks that take advantage of it – a fraction of the readership of this blog on a daily basis. That’s okay… it’s a niche and feeds those who want it. I don’t try to artificially grow the list, it’s got great retention and does the trick for those who

Email Service Providers have Jumped the Shark

In the event you never learned what the term “Jump the Shark” means… it means that it’s the beginning of the end. The term refers to Happy Days when the Fonz jumped a shark on water skis, throwing the show into a death spin it never recovered from. If you’re an email service provider, don’t scream at me yet. Email used to be a very difficult job and only the greatest senders had the talent,