Cision
Martech Zone articles tagged cision:
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Public Relations
Douglas KarrOct 28, 2023
20+ PR Resources to Find and Pitch Reporters, Journalists, Bloggers, and Industry Sites
If you want to amplify brand awareness and growth opportunities, investing in a public relations (PR) strategy and platform is a solid investment. Here are some of the benefits of pitching traditional journalists, bloggers, and industry sites on stories, interviews, newly released research, and company news: Wider Audience Reach: Pitching to these outlets can help you reach a broader audience,…
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Public Relations
Douglas KarrApr 21, 2023
Media Relations Platforms To Find And Pitch Journalists and Influencers
When we’re working with companies to assist in increasing their visibility online for building awareness and acquiring new customers, there are three general strategies that we recommend: Public Relations – pitching media outlets that already have a relationship with your target audience, whether it’s a traditional journalist and media outlet, or a publication (like Martech Zone) with an influencer operating…
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Analytics & Testing
Douglas KarrJul 26, 2017
Cision Adds Influencer Marketing Measurement To Their Communications Cloud
One important factor you have to keep in mind in the Martech industry is that most companies are on a continuous improvement cycle to differentiate and grow their business. The platform that you used a few years ago may not even exist anymore. Cision is one of those companies that I’ve honestly not paid as much attention to as I…
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Content Marketing
Douglas KarrMar 8, 2016
5 Ways for Public Relations Professionals to Improve their Pitches
Personalization increases conversion rates. That’s not a theory, personalization’s effectiveness has been proven over and over. If you’re a public relations professional, your conversion is your ability to have a publication or influencer share your client’s story or event. It’s only logical that personalization assists that transformation, yet professionals continue to destroy their relations (remember… that’s the R in PR)…