Clarity: Free Heatmaps and Session Recordings for Website Optimization

As we designed and developed a custom Shopify theme for our online dress shop, we wanted to ensure that we designed an elegant and simple ecommerce site that didn’t confuse or overwhelm their customers. One example of our design testing was a more information block which had additional details about the products. If we published the section in the default region, it would significantly push down the price and add to cart button. However, if

Clarity Attacks Buzzwordsmithiness On Contact

A good friend of mine for many years is Steve Woodruff, a self-proclaimed (and very talented) Clarity Consultant, continues to share some rather ridiculous marketing-speak amongst websites and social media profiles. He shared his all-time favorite with me from a couple of years ago: We have pioneered a new model for sustainable, consumer-driven growth based on principles of complex adaptive systems. This is a new premise for strategy for a world undergoing deep structural change:

The Science of the Voice Over

When you’re looking to work with a voice over artist for your on hold messaging, explainer video, commercial or anything that needs an experienced narrator, it’s important to select someone who has just the right talent for your specific needs. A professional voice over is more than just someone speaking some words, after all, you could do that yourself! Using an experienced and skilled voice over artist is essential for communicating your message in the

Here’s Why People Hate Your Content

The web is undeniably a key resource of information for all audiences and it’s important to ensure it’s both effective and impactful in order for people and businesses to strive. The digital revolution is demanding. Websites need to be unique, relevant and fresh and content immediately needs to engage the reader. Content needs to be sharp, it needs to be compelling and it needs to be clear. It’s not about keeping up; it’s about leading

Blog-Tipping: Alpesh Nakars’ Blogosphere

The last couple of weeks has been brutal. I’ve started a project Wiki to keep up with the projects I’m doing, I’ve hired a young developer to assist me, I’ve resigned from my employer and accepted a new position with a local startup. I don’t want to burn any bridges with my previous employer (who I loved working with and for) so I’ve been mired in conversations with employees, leaders, and a couple special clients