Clarity Attacks Buzzwordsmithiness On Contact

A good friend of mine for many years is Steve Woodruff, a self-proclaimed (and very talented) Clarity Consultant, continues to share some rather ridiculous marketing-speak amongst websites and social media profiles. He shared his all-time favorite with me from a couple of years ago: We have pioneered a new model for sustainable, consumer-driven growth based on principles of complex adaptive systems. This is a new premise for strategy for a world undergoing deep structural change:

The Science of the Voice Over

When you’re looking to work with a voice over artist for your on hold messaging, explainer video, commercial or anything that needs an experienced narrator, it’s important to select someone who has just the right talent for your specific needs. A professional voice over is more than just someone speaking some words, after all, you could do that yourself! Using an experienced and skilled voice over artist is essential for communicating your message in the

Here’s Why People Hate Your Content

The web is undeniably a key resource of information for all audiences and it’s important to ensure it’s both effective and impactful in order for people and businesses to strive. The digital revolution is demanding. Websites need to be unique, relevant and fresh and content immediately needs to engage the reader. Content needs to be sharp, it needs to be compelling and it needs to be clear. It’s not about keeping up; it’s about leading

2013 B2B Content Marketing Trends

This is a great infographic from Salesforce on the current trends in Content Marketing, the resources and challenges associated with – as well as the benefits. It is kind of funny that they left Infographics out of the types of content, though! Learn more about content marketing best practices with Salesforce’s free ebook, How to Craft a Successful Social Media Content Marketing Plan. While the concept of a brand creating content to help customers is

Blog-Tipping: Alpesh Nakars’ Blogosphere

The last couple of weeks has been brutal. I’ve started a project Wiki to keep up with the projects I’m doing, I’ve hired a young developer to assist me, I’ve resigned from my employer and accepted a new position with a local startup. I don’t want to burn any bridges with my previous employer (who I loved working with and for) so I’ve been mired in conversations with employees, leaders, and a couple special clients