Click-to-Call Has Become Critical to Local Search Advertising Success

Click-to-call allows potential customers to phone your business in one click from search engine results. Customers still love to call businesses and click-to-call makes it easier than ever for them to do that. In fact, 61% of mobile users say click-to-call is most valuable in the purchase phase. Make sure your business is ready. This infographic from Messages On Hold, The Click-to-Call Opportunity: Why the Phone Call is Back in Vogue, details how click-to-call has

A Complete Set of Tips to Increase Your Pay Per Click Advertising ROI

While this infographic from Datadial states for small business, I’ll be honest that we work with some enterprise and large businesses that don’t take advantage of many of these tips! This may be the most complete list of tips I’ve seen when it comes to utilizing pay per click advertising on Google more effectively. Regardless of your industry, the tactics you can employ to make life easier for PPC management remain the same. This infographic

Mobile Marketing: Drive Your Sales With These 5 Strategies

By the end of this year, over 80% of American adults will have a smartphone. Mobile devices dominate both the B2B and B2C landscapes and their usage dominates marketing. Everything we do now has a mobile component to it that we must incorporate into our marketing strategies. What is Mobile Marketing Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location