How to Effectively Track Your Conversions and Sales in Email Marketing

Email marketing is just as vital in leveraging conversions as it’s ever been. However, many marketers are still failing to track their performance in a meaningful way.  The marketing landscape has evolved at a rapid rate in the 21st Century, but throughout the rise of social media, SEO, and content marketing, email campaigns have always remained top of the food chain. In fact, 73% of marketers still view email marketing as the most effective means

10 Email Tracking Metrics You Should be Monitoring

As you view your email campaigns, there are a number of metrics that you need to focus on to improve your overall email marketing performance. Email behaviors and technologies have evolved over time – so be sure to update the means by which you monitor your email performance. In the past, we’ve also shared some of the formulae behind key email metrics. Inbox Placement – avoiding SPAM folders and Junk filters must be monitored if