Contextual Targeting: Building Brand Safety In A Cookie-less Era

Brand safety is an absolute must for marketers moving forward in this politically and economically volatile environment and could even make the difference in staying in business.  Brands are now having to pull ads regularly because they appear in inappropriate contexts, with 99% of advertisers concerned about their ads appearing in brand-safe environments.  There is good reason for concern Studies have shown ads that appear near negative content result in a 2.8 times reduction in

How to Write Attention-Grabbing Headlines that People Will Click Through On

Headlines are often the last thing a content producer writes, and they sometimes don’t get the creative treatment they deserve. However, mistakes made when crafting headlines are often fatal. Even the best-executed marketing campaign will be wasted by a bad headline. The best social media strategies, SEO tactics, content marketing platforms, and pay-per-click advertising can promise only one thing: They will put your headline in front of potential readers. After that, people will click or not

How to Write A Title That Makes Visitors Engage

Publications always have the benefit of wrapping their headlines and titles with powerful imagery or explanations. In the digital realm, those luxuries often do not exist. Everyone’s content looks very similar in a Tweet or Search Engine Result. We must grab busy readers attention better than our competitors so that they click-through and get the content they are seeking. On the average, . When you have written your headline, you have spent 80 cents our