Martech Zone articles tagged clicks:

  • Advertising TechnologyFacebook Ads versus Google Ads

    Facebook Ads or Google Ads: Which Is Better For Advertising ROI In 2023

    Building a website nowadays has become incredibly easy, all thanks to the emergence of DIY website builders like Wix, Squarespace, or Webflow, along with user-friendly content management systems (CMS) like WordPress.  With these fantastic tools, virtually anyone can create an online presence, whether a simple personal blog or a sophisticated e-commerce platform. However, as the internet gets flooded with numerous…

  • Advertising Technologywhat is adtech guide

    Adtech Simplified: A Comprehensive Guide for Business Professionals

    In the current digital marketing landscape, advertising technology, or Adtech, has become a buzzword. It covers software and tools advertisers, agencies, and publishers use to strategize, implement, and manage digital advertising campaigns. This guide aims to elucidate Adtech and its implications in the era of artificial intelligence (AI), segmented into five key categories in alignment with industry terminology. What is…

  • Advertising TechnologyWhy Affiliate Marketing Is a Great Strategy for Growing Your Business

    Why Affiliate Marketing Is The Most Failsafe Marketing Channel in the Current Economy

    In volatile economic times, businesses worldwide are faced with tightening budgets— including within the marketing function. CMOs globally are grappling with strategic decisions around which channels to prioritize.  Affiliate marketing in general has increasingly gained recognition as a sound investment, allowing businesses to work with partners on a cost-per-acquisition (CPA) basis rather than sinking huge upfront fees into other channels,…

  • Marketing Infographicsdigital marketing technologies

    10 Modern Technologies That Are Transforming Digital Marketing

    The infographic below utilizes the term disruption but sometimes the word disruption has a negative connotation. I don’t believe digital marketing today is being disrupted by any modern technology, I believe it’s being transformed by it. Marketers who adapt and adopt newer technologies are able to personalize, engage, and connect with their prospects and customers in much more meaningful ways.…

  • Email Marketing & AutomationYet Another Mail Merge

    How to Run Email Campaigns with Gmail

    Sometimes you don’t need a full email service provider (ESP) with all of the bells and whistles of list management, email builders, deliverability, and other sophisticated tools. You just want to take a list and send to it. And, of course, if it’s a marketing message – provide the ability for folks to opt-out of future messages. That’s where YAMM…

  • Email Marketing & Automationemail versus social media

    Email Versus Social Media

    This well-detailed infographic from HostPapa provides more insight into how each medium – email or social media – should be utilized rather than whether one is a substitute for the other. They’re simply not. You should not be doing one or the other – you should be focused on doing both effectively. 75% of all adults express email is their…

  • Analytics & Testingpinterest metrics for tracking

    Ultimate Guide to Pinterest Metrics

    We get quite a nice stream of traffic from Pinterest. It’s fairly consistent as long as our posting on Pinterest is consistent. It also helped when we installed the Pinterest Pin It Button For Images – you’ll see it if you mouseover the image below. Quite a few more people are sharing our infographics. Our Marketing Infographics board almost has…

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