Clickstream Analytics

Martech Zone articles tagged clickstream analytics:

  • Sales EnablementSalesforce CPQ Contract Lifecycle Management

    Salesforce CPQ: Enhancing Contract Management With CLM Features and Capabilities

    Contract Lifecycle Management (CLM) addresses critical challenges in the sales process, ensuring efficient and accurate contract management, which is crucial for the health of an organization. When contracts are managed swiftly and precisely, it benefits both the company and its customers. This is where solutions like Salesforce’s CPQ (Configure, Price, Quote) come into play, offering advanced CLM capabilities. CLM is…

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