Fresh URL: Clean Up Your URLs for Sharing

The good people at Wistia have developed a cross-browser script called Fresh URL that you can embed in your site that removes all the extraneous campaign tracking and other unnecessary querystring code from your URL. This is a great tool because it means that your campaign codes won’t be re-used as people share links to your site. As an example, if you have an email campaign with your campaign querystring on it… and one of

Visual Website Optimizer: Increase Sales and Conversions

Visual Website Optimizer is an A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor and then see which version produces maximum conversion rate or sales. Visual Website Optimizer is also a flexible multivariate testing software (full factorial methodology) and has number of additional tools like behavioral targeting, heatmaps, usability testing, etc. A/B testing – Visually create different versions of your website with an

Twitter Analytics has Arrived

Clicky is an incredibly simple analytics package that continues to impress me for use on any blogging package. An exciting feature recently added is some amazing Twitter monitoring: Integrating Twitter statistics in your Analytics package is a great idea. The rule I’ve got set up to find me or my blog is: douglaskarr OR “douglas AND karr” OR “doug AND karr” OR martech.zone It provides me with details of my communications on Twitter or of

Blog-Tipping: PGA-Auctions

Tom has requested that I tip his blog, PGA Auctions. And I’m happy to oblige! Tom’s blog is about his eBay business and he keeps a close eye on the auctions so there are plenty of competitors out there and we need to get him some help! Here are your Blog Tips: First, be sure to correct the link on the Post with the link back to my blog… when you copy and paste from