Closet52
Martech Zone articles tagged closet52:
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Ecommerce and Retail
Douglas KarrJul 19, 2022
Shopify: How To Program Dynamic Theme Titles and Meta Descriptions for SEO using Liquid
If you’ve been reading my articles over the last few months, you’ll notice that I’ve been sharing a lot more about ecommerce, especially with regard to Shopify. My firm has been building out a highly customized and integrated Shopify Plus site for a client. Rather than spending months and tens of thousands of dollars on building a theme from scratch,…
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Content Marketing
Douglas KarrDec 15, 2021
How To Develop Website, Ecommerce, Or Application Color Schemes
We’ve shared quite a few articles on the importance of color with respect to a brand. For a website, e-commerce site, or mobile or web application, it’s just as critical. Colors have an impact on: The initial impression of a brand and its value – for example, luxury goods often utilize black, red implies excitement, etc. Purchase decisions – the…