Cloud Data Warehouse

Martech Zone articles tagged cloud data warehouse:

  • Analytics & TestingMastering Freemium Conversion Using Product Analytics

    Mastering Freemium Conversion Means Getting Serious About Product Analytics

    Whether you’re talking Rollercoaster Tycoon or Dropbox, freemium offerings continue to be a common way to attract new users to consumer and enterprise software products alike. Once onboarded to the free platform, some users will eventually convert to paid plans, while many more will stay in the free tier, content with whichever features they can access. Research on the topics of freemium conversion and…

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