Cmo Study

Martech Zone articles tagged cmo study:

  • Analytics & TestingDepositphotos 29248415 s

    Is Marketing Really Changing Radically?

    This infographic pulls together some great results from a Accenture’s CMO Insights of 2014, but I’m afraid that it opens with a dramatic title that’s misrepresented. It states: 78% of Respondents Agree that marketing is expected to undergo radical changes over the next 5 years. Respectfully, I disagree. Marketing is evolving and digital is in the forefront of most strategies.…

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