CMO Survey
The CMO Survey is a respected semi-annual research initiative that gathers and analyzes perspectives from top marketers across the United States. Conducted by Duke University’s Fuqua School of Business in partnership with Deloitte and the American Marketing Association, the survey provides a data-driven snapshot of marketing trends, budgets, priorities, and challenges.
From digital transformation to customer acquisition strategies, the CMO Survey provides a unique insight into how marketing leaders are shaping their strategy, measuring performance, and adapting to market shifts. Its findings are often cited as a benchmark for the state of marketing.
Whether you’re a CMO yourself, building a case for budget increases, or trying to understand how leading brands are navigating AI, customer experience, or brand purpose, these pieces connect the dots between the numbers and the narrative. Dive into the insights below to see what’s shaping the modern marketing playbook.
Articles Tagged CMO Survey:
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Artificial Intelligence
How Marketers Can Overcome AI Overwhelm
The AI boom is in full swing, but many marketers are still wondering whether AI is capable of truly delivering on its promises. According to a recent survey of marketing leaders: Companies are only using generative AI 7% of the time for marketing activities. Similarly, 10% have begun using Large Language Models (LLMs) in their marketing work, while another 20%…
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Sales and Marketing Training
How To Create A Marketing Budget: Methods, Line Items, Averages, and Considerations
We recently had a newly launched company that asked us to provide a statement of work (SOW) that incorporated building and executing a strategy for high growth. We did quite a bit of analysis on their system, their competition, and their pricing, in order to set some expectations for their marketing budget and its allocation. After preliminary research, we brought…
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Advertising Technology
The Agency Characteristics and Behaviors that CMOs Want
Owning an agency has been both rewarding and challenging. At the root of all we achieve for our clients, we still love helping move customers through the marketing maturity model. It enables us to work with both startups and enterprise clients alike, strategically growing their awareness and revenue online. What I didn’t realize was how much change we, as an agency,…
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Analytics & Testing
Is Marketing Really Changing Radically?
This infographic pulls together some great results from a Accenture’s CMO Insights of 2014, but I’m afraid that it opens with a dramatic title that’s misrepresented. It states: 78% of Respondents Agree that marketing is expected to undergo radical changes over the next 5 years. Respectfully, I disagree. Marketing is evolving and digital is in the forefront of most strategies.…