Cmo Survey

Martech Zone articles tagged cmo survey:

  • Sales and Marketing TrainingHow to Create A Marketing Budget (Line Items and Checklist)

    How To Create A Marketing Budget: Methods, Line Items, Averages, and Considerations

    We recently had a newly launched company that asked us to provide a statement of work (SOW) that incorporated building and executing a strategy for high growth. We did quite a bit of analysis on their system, their competition, and their pricing, in order to set some expectations for their marketing budget and its allocation. After preliminary research, we brought…

  • Advertising Technology
    agency

    The Agency Characteristics and Behaviors that CMOs Want

    Owning an agency has been both rewarding and challenging. At the root of all we achieve for our clients, we still love helping move customers through the marketing maturity model. It enables us to work with both startups and enterprise clients alike, strategically growing their awareness and revenue online. What I didn’t realize was how much change we, as an agency,…

  • Analytics & TestingDepositphotos 29248415 s

    Is Marketing Really Changing Radically?

    This infographic pulls together some great results from a Accenture’s CMO Insights of 2014, but I’m afraid that it opens with a dramatic title that’s misrepresented. It states: 78% of Respondents Agree that marketing is expected to undergo radical changes over the next 5 years. Respectfully, I disagree. Marketing is evolving and digital is in the forefront of most strategies.…

  • Analytics & TestingCMO Survey Logo

    Social Media Spending to Increase 18%+ in 5 Years

    The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and society. A key slide, which Marketing Pilgrim pointed out, is the expectation on social media expenditures… consistent growth is strongly supported within the survey. Founded in August 2008, The…

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