AdTech, Analytics & Testing, Content Marketing, Ecommerce and Retail, , Event Marketing, Mobile and Tablet Marketing, Search Marketing,

CMO-on-the-Go: How Gig Workers Can Benefit Your Marketing Department

The average tenure of a CMO is just over 4 years—the shortest in the C-suite. Why? With the pressure to hit revenue goals, burnout is becoming next to inevitable. That’s where gig work comes in. Being a CMO-on-the-Go allows Chief Marketers to set their own schedule and take on only what they know they can handle, resulting in higher quality work and better results for the bottom line. Yet, companies continue making critical strategic decisions without the benefit of a CMO’s perspective, despite the expertise in growing company revenue they bring to the table. That’s

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AdTech, Analytics & Testing, Big Data, Content Marketing, Data, Data Management Platform, Experiential Marketing, Marketing Infographics, Mobile and Tablet Marketing, Search Marketing, Video Marketing

Adobe Digital Insights: The State of the Digital Union 2017

Adobe Digital Insights has put together a beautiful infographic (would we expect anything different?) on the State of the Digital Union – focused on digital advertising and associated consumer expectations. Perhaps my favorite thing about this infographic is that they really took mounds of data and paired it down to a select number of observations and conclusions: Ad Costs are Rising – as more mainstream advertisers turn to digital, the demand for ad space and associated costs are increasing. . Mobile display cost-per-thousand impressions (CPM) has risen 12%, and video advertisements have risen 13%. While

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Content Marketing

What’s Just-in-Time Marketing (JITM) and Why are Marketers Adopting It?

When I worked in the newspaper industry, just-in-time manufacturing was quite popular. Part of the appreciation was that you would minimize funding tied up in stock and storage, and work much harder to prepare for demand. Data was an essential aspect, assuring that we would never run out of the inventory we needed while being able to be flexible and meet the demands of our customers. As rich customer data becomes much more available in marketing, companies are able to operate their marketing with the same precision. Why develop an annual content calendar that may

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AdTech, Analytics & Testing, Content Marketing, Customer Relationship Management, Ecommerce and Retail, , Marketing Automation, Marketing Infographics, Marketing Tools, Mobile and Tablet Marketing, Sales Enablement, Search Marketing, , Technology

The Agency Characteristics and Behaviors that CMOs Want

Owning an agency has been both rewarding and challenging. At the root of all we achieve for our clients, we still love helping move customers through the marketing maturity model. It enables us to work with both startups and enterprise clients alike, strategically growing their awareness and revenue online. What I didn’t realize was how much change we, as an agency, would need to do to stay ahead of the curves and remain competitive in our industry. It’s not just the changes in purchase behavior, creative trends, or technological changes. It’s that businesses’ perceptions of agencies

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Content Marketing, Marketing Infographics, Sales Enablement

How to Generate More B2B Leads with Content

The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. In fact, only 12% of marketers believe they have high-performance content marketing engines that are strategically programmed to target the right audiences with relevant and persuasive content. The top failings that impact the number of downloads or registrations include: 48% of marketers are not developing customized content for target audiences. 48% of marketers are not allocating

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