CMO-on-the-Go: How Gig Workers Can Benefit Your Marketing Department

The average tenure of a CMO is just over 4 years—the shortest in the C-suite. Why? With the pressure to hit revenue goals, burnout is becoming next to inevitable. That’s where gig work comes in. Being a CMO-on-the-Go allows Chief Marketers to set their own schedule and take on only what they know they can handle, resulting in higher quality work and better results for the bottom line. Yet, companies continue making critical strategic decisions

Adobe Digital Insights: The State of the Digital Union 2017

Adobe Digital Insights has put together a beautiful infographic (would we expect anything different?) on the State of the Digital Union – focused on digital advertising and associated consumer expectations. Perhaps my favorite thing about this infographic is that they really took mounds of data and paired it down to a select number of observations and conclusions: Ad Costs are Rising – as more mainstream advertisers turn to digital, the demand for ad space and

What’s Just-in-Time Marketing (JITM) and Why are Marketers Adopting It?

When I worked in the newspaper industry, just-in-time manufacturing was quite popular. Part of the appreciation was that you would minimize funding tied up in stock and storage, and work much harder to prepare for demand. Data was an essential aspect, assuring that we would never run out of the inventory we needed while being able to be flexible and meet the demands of our customers. As rich customer data becomes much more available in