Advertising Psychology: How Thinking Versus Feeling Impacts Your Advertising Response Rates

The average consumer is exposed to an enormous volume of advertising every 24 hours. That’s about 2 million ads a year that the average person sees! This includes radio, television, search, social media and print ads. In fact, Since we are exposed to so much advertising, how do advertisers and marketers make sure their ads stand out? Psychology. Great advertising taps into either our emotional or rational response. Emotional response to an ad has far

Why Small Changes in CPG Trade Marketing Promotions Can Lead to Big Results

The Consumer Goods sector is a space where large investments and high volatility often result in grand shifts in the name of effectiveness and profitability. Industry giants like Unilever, Coca-Cola, and Nestle have recently announced reorganization and re-strategizing to spur growth and cost savings, while smaller consumer goods manufacturers are being hailed as agile, innovative party crashers experiencing significant success and acquisition attention. As a result, investment in revenue management strategies that can impact bottom-line

How 3D Printing Technology Will Transform Our Future

What size ring do you wear? Will a 1/2 carat diamond ring look too big on your finger? Well, if you’ve got a 3D Printer nearby, Brilliance allows you to print a prototype engagement ring in multiple sizes right now and try them on at home to see for yourself. No need to leave your home and go through a high-pressure sales meeting with a local jeweler, now you can shop around for the best

CloudCraze: The Ecommerce Platform Built for Salesforce

A key trend that we see right now on the web is the implementation of B2B and B2B2C via e-commerce. Even if your company has a sales team, the process of negotiation, proposal generation, and invoicing is all moving online. These methods used to connect to multiple systems, require manual intervention, and simply couldn’t be addressed by your standard ecommerce platform. That’s changing rapidly and a company that’s erupted in popularity is CloudCraze. CloudCraze is

Social Media Pundits are Ruining Corporate Social Media

Have you ever made a mistake on social media? I’ve made quite a few (and continue to make them). Not huge blunders, but blunders no less. I’ve made insensitive comments that could have been avoided. I’ve criticized people that I’ve respected so they think I’m a butthead. I share politics – the holy grail of social media blunders. I also mix business and pleasure throughout my corporate and personal accounts. I must suck at social

What is a Slogan? Slogans of Famous Brands and their Evolution

At DK New Media, our slogan is that We help companies meet their marketing potential. It fits a wide range of services that we offer – from product consulting, to content development, to online marketing optimization… everything we do is to identify gaps in strategies and help the companies fill those gaps. We haven’t gone so far as getting it trademarked, developing a viral video or adding a jingle… but I like the message it