Coke

Martech Zone articles tagged coke:

  • Content Marketingseo ants

    Search Engine Optimization is Not a Project

    From time to time, we have prospects come to us and ask us to put together a project quote on search engine optimization. Folks, search engine optimization is not a project. It’s not an effort that you can actually finish because you’re attacking a moving target. Everything changes with search: Search engines adjust their algorithms – Google is constantly adjusting…

  • Content MarketingNike delivers multiple products to the competitive athlete

    The Secret of Building Your Brand like Nike or Coca-Cola

    In the American branding structure, there are really only two types of brands: consumer-focused or product-focused. If you are going to do any work mucking around with your brand, or you are getting paid to muck around with someone else's brand, you?d better know which type of brand you have.

  • Advertising TechnologyThe Story of Rudolph the Red-Nosed Reindeer

    Sometimes Marketing Coal Produces Diamonds

    Marketers spend much of the Holidays being villainized and accused of commercializing the season. After watching my nieces monitor NORAD for Santa’s progress globally, I thought it might be worth reflecting on marketing’s positive contributions to the Holiday season. Although Santa Claus’s red and white garb had been commonplace for a few years, Haddon Sundblom solidified this version by creating…

  • Content Marketing

    bing + twitter = real time search

    Microsoft unveiled a new feature for their bing search engine- twitter search.  It is located at bing.com/twitter and is already live.  According to Microsoft this is a major step toward a search that relies on real-time data as opposed to archived links.  The popularity of the tweeter will also have an impact on the ranking results. Google quickly followed Microsoft…

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