There was a time when if you’d build it, they would come. But that was all before the internet becoming overly saturated with content and lots of noise. If you’ve been feeling frustrated that your content just doesn’t go as far as it used to, it’s not your fault. Things just changed. Today, if you care enough about your audience and your business, you absolutely must develop a strategy to push your content forward to
In the early, high-growth days of ExactTarget (now Salesforce), one tool the company couldn’t do without was Yahoo! Messenger. Aside from the all-to-often hilarious hacked message that sent an “I quit” notification from an employee who left their laptop open and logged in, the tool was indespensible to fast-track communications. Of course, once we got to several hundred employees, the tool became impossible and email became our primary tool… but oh how terrible it was.
This morning, I was on a call with Miri Qualfi from Fanbytes and he had mapped out some ideas for an upcoming Martech Interviews podcast on Snapchat. The tool he opened was fantastic – Coggle. Coggle is an online tool for creating and sharing mind maps. It works online in your browser: there’s nothing to download or install. Whether you’re taking notes, brainstorming, planning, or doing something awesomely creative, it is super simple to visualize
By now, you’ve probably come across this quote from Tom Goodwin, senior vice president of strategy and innovation at Havas Media: Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. There are now 17 billion-dollar companies in the so-called collaborative economy. These companies have experienced massive
Recently, I received an email with a link at the top that stated the folks were designing a new email and wanted our feedback. I clicked through on the link and it was a publicly accessible prototype of a new email design by the company. As I scanned the page, there were numbered hotspots (red circles) that could be clicked on and very specific feedback was provided by the folks visiting the page. I clicked
ProofHQ is a SaaS-based online proofing software that streamlines the review and approval of content and creative assets so that marketing projects are completed faster and with less effort. It replaces email and hard copy processes, giving review teams tools to collaboratively review creative content, and marketing project managers tools to track reviews in progress. ProofHQ can be used across all media including print, digital and audio/visual. Typically, creative assets are reviewed and approved using