Color Theory
Martech Zone articles tagged color theory:
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Content Marketing
Why Our Eyes Need Complementary Color Palette Schemes… And Where You Can Make Them
Did you know that there’s actually biological science behind how two or more colors complement one another? I’m not an ophthalmologist or an optometrist, but I’ll try to translate the science here for simple folks like myself. Let’s start with color in general. Colors Are Frequencies An apple is red… right? Well, not really. The frequency of how light is…