Design Trends for 2019: Asymmetry, Jarring Colors, and Exaggerated Proportions

Reading Time: 3 minutes We’re working with a client that is moving up from medium-sized businesses to enterprise businesses and one of the key strategies is to graphically redesign their website – new fonts, new color scheme, new patterns, new graphic elements, and animation synchronized with user interaction. All of these visual indicators will assist a visitor that their site is focused on enterprise companies rather than smaller ones. I believe a lot of design agencies miss the subtleties

How Colors and Fonts Impact Consumer Behavior

Reading Time: < 1 minute While most marketers intuitively understand that fonts and colors are important to good design, many don’t get how powerful they truly are, often basing their opinions on grand claims instead of solid data. So, what does the reliable science say? Research on consumers’ first reactions to new products has found: The team at MDG Advertising sifted through the latest research to uncover the key things marketers need to know about the huge impact that color

8 Digital Design Trends for 2017

Reading Time: 2 minutes Coastal Creative does a fantastic job keeping on top of creative design trends by putting out a great infographic each year. 2017 is looking like a solid year for design trends – I love all of them. And we’ve incorporated many of these for our clients and even our own agency site. For the third year in a row, we’ve released the newest version our popular design trends infographic for 2017. Although there are principles of design

A Guide to Graphic Design Jargon

Reading Time: < 1 minute If you’re the kind of marketer that can speak jargon and strategy, you’re probably doing a great deal of work nowadays. We speak to IT folks, developers and designers… and we often have to translate between all of them! Crafted is an award-winning digital agency who developed this beautiful infographic to help folks understand color models and file formats. With modern devices having multiple image densities and file formats and compression providing balancing speed and

Brands, Colors and Emotion

Reading Time: < 1 minute I’m a sucker for a color infographic and this infographic from The Logo Company is a good one. Scientists have been studying the way we react to colors for many years. Certain colors make us feel a certain way about something. As long as the designer knows what these colors and emotions are, the designer can use that information to help present the business in the right way. These are not hard and fast rules