Social Media PR – Risks and Rewards

A number of years ago, I discovered the benefits of on-line PR as a way of extending exposure for my clients. In addition to submission to established news sites, I created my own site – Indy-Biz, as a way of sharing good news stories about clients, friends and the local biz community. For more than two years the site has been a win-win-win. Everything was great, till yesterday, when a very unhappy individual posted a