Ziflow: Manage Every Part of Your Content Review and Approval Process

The lack of process within organizations on developing content is actually pretty startling. When I receive an email with an error, see an ad with a typo, or click on a link that lands on a page not found… I’m honestly not that surprised. When my agency was young, we made these mistakes as well, pre-publishing content that didn’t make it through a full review within an organization… from branding, compliance, editorial, design, through to

The 15 Elements of a Highly Effective Website

Some advice is timeless, and I believe this checklist from Quicksprout is one of them. Marketers are often so busy on content production and testing that they often miss out on the baseline elements necessary for success. This infographic points to 10 elements necessary for reader engagement, search engine optimization, and social sharing: Relevance – research, write and design content to fully inform users rather than to try to play to search engines. Content Length

What Metrics to Measure Content Marketing Effectiveness With

Because building content authority requires time and momentum, companies often get frustrated with measuring the effectiveness of the strategy and aligning those metrics with revenue generated. We tend to discuss metrics in the terms of leading indicators and actual conversion metrics. The two are related, but it requires some work to recognize the impact of – example – likes on conversions. Perhaps the Facebook likes are more about your buzzworthy humor on your Facebook page

Best Practices for Post and Status Update Formats

I’m not sure I would have called this infographic How to Create Perfect Posts; however, it does have some great clarification on what best practices work for updating your blog, video and social statuses online. This is the fourth iteration of their popular infographic – and it adds in blogging and video. Utilization of imagery, call-to-action, social promotion and hashtags are great advice and often ignored as marketers just work to broadcast their content. I

Feedbag.io: A Super Lightweight Design Collaboration Tool

It simply can’t get easier than this! Have you ever wanted to share a logo, an illustration or a web design and solicit simple comments from your client or internal team? Feedbag.io is the perfect little (free) web application to do just that. Upload your image or images and you can have conversations about them simply by pointing and clicking. Here’s a screenshot of an uploaded infographic (the zoom is on the right bottom of