Fathers Day Ecommerce Statistics: 5 Things Every Brand Needs to Know

It’s almost Father’s Day! I lost my Pops a few years ago, so take the time to hug your Dad and buy him a gift… even if it’s just a few bucks. He’ll love it even if he doesn’t show it. This time of year I find myself at Lowes looking at the cool tools and I think just for a split second… “I’m going to grab one of those for Dad” and then I remember he’s

It’s Holiday Time Again, Here Are 10 Tactics to Maximize Your Results

I’m sitting in a kiosk in Minneapolis’ airport heading back home to Indianapolis. I just finished doing a keynote at ConceptOne that detailed the Agile Marketing Journey and provided attendees with my Marketing Initiative Worksheet. Grab a copy of that as you read this infographic – it should help you out! Back to the story. I was in Austin at Dell last week presenting to their international teams about podcasting, got home, and left for

Shotfarm: Product Content Network for Brands and Manufacturers

One of the many lessons that I learned while at the IRCE was that it, for brands and manufacturers, ecommerce wasn’t so much about their online commerce store as it was about stores downstream that were able to sell and distribute their goods on their behalf. As ecommerce outlets create and foster outstanding relationships with their customers, they can look to other brands and manufacturers to increase their inventory of goods to sell to their

Broadleaf Commerce: Invest in Customization, Not Licensing

Within the marketing technology space, there was massive growth with Software as a Service and the affordability of buying what you needed out of the box. Over time, SaaS overcame the cost of building and many SaaS companies took off as they won the build versus buy budget argument. Years later, and marketers are finding themselves at another crossroad. The fact is that build continues to drop in pricing. There are several reasons why the

Why Magento Continues to Lead the Ecommerce CMS Industry

Ecommerce sites used to be quite an investment and required in investment that only enterprise corporations could afford. As more and more consumers purchase online, retailers continue to see declines in store visits – so it’s become imperative that they build their ecommerce presence and try to take back market share. While there are some great platforms out there that combine hosting, ease-of-use, service and even point of sales systems… the vast majority of high