Commercial Messaging

Martech Zone articles tagged commercial messaging:

  • Email Marketing & Automation
    Key Requirements of the CAN-SPAM Act

    What are the Key Requirements of the CAN-SPAM Act?

    United States regulations covering commercial email messages were regulated in 2003 under the Federal Trade Commission’s CAN-SPAM Act (CAN-SPAM). While it’s been over a decade… I still open my inbox daily to an unsolicited email that has both false information and no method to opt out. I’m not sure how effective the regulations have been, even with the threat of…

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