The Two Most Effective Tools for Successful B2B Lead Generation

Choose customer empathy and customer experience as an important ingredient of your strategy and you might as well have already found the missing piece that can now complete the lead generation puzzle!

Apple Marketing: 10 Lessons You Can Apply To Your Business

My friends love to give me a hard time for being such an Apple fanboy. I can honestly blame it all on a good friend, Bill Dawson, who bought me my first Apple device – an AppleTV… and then worked with me at a company where we were the first product managers to use MacBook Pros. I’ve been a fan ever since and now, outside of the Homepod and Airport, I have every single device.

Why Martech is a Strategic Imperative for Business Growth

Marketing technology has been on the rise over the last decade, let alone years. If you haven’t embraced Martech yet, and work in marketing (or sales, for that matter), then you better get on-board before you get left behind! New marketing technology has given businesses opportunities to build impactful and measurable marketing campaigns, analyse marketing data in real-time, and automate their marketing to drive conversions, productivity and ROI up, while lowering costs, time and inefficiencies.

The Art and Science of Content Marketing

While much of what we write for companies are thought leadership pieces, answering frequently asked questions, and customer stories – one type of content stands out. Whether it’s a blog post, an infographic, a whitepaper or even a video, the best performing content tells a story that’s explained or illustrated well, and supported by research. This infographic from Kapost really pulls together what performs best and it’s a great example of… a combination of art

How to Find New Marketing Channels

“It was a really cool place to hang out until everyone else started going there.” This is a common complaint among hipsters. Marketers share their frustration; that is, if you replace the word “cool” with the word “profitable.” A great marketing channel can lose its luster over time. New advertisers take attention away from your message. Rising costs make the investment less lucrative. Regular users get bored and move on to greener pastures. To keep