Judge Name Ideas From Audience’s Perspective

When judging naming ideas, keep in mind the real world experience, not the pseudo-experience of creative presentations. Here’s the thing, when you say or show a name idea to someone with the intention of getting her buy-in or feedback, she doesn’t have the same experience that the consumer in the field will have. When you present the name ideas, your client or colleague is going to have her conscious, logical brain working. She’ll be thinking,